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John Deveney, ABC, APR
jdeveney @ deveney.com
Selected by PR NEWS for its first list of “15 To Watch,” John Deveney has earned the highest national and international honors and awards in the communication profession.
When he’s not leading campaigns that garner some $15 million in targeted media coverage annually, John can be found presenting at top industry conferences on all aspects of public relations. Most recently, John served as co-chair for the 2003 Public Relations Society of America International Conference.
The only professional in the region to earn accreditation from both the International Association of Business Communicators and the Public Relations Society of America, John founded the agency in 1996 after leadership positions with The Mayor’s Office and Loyola University.
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Jeffrey Ory, ABC, APR
jdory @ deveney.com
Jeffrey is the 2003 president of IABC New Orleans and has been singled out by New Orleans CityBusiness for their Power Generation and by Gambit Weekly for its “40 Under 40” list of the region’s “finest and most accomplished citizens.”
Jeffrey’s media relations expertise includes coordinating features in a broad range of targeted national publications, such as The Wall Street Journal, Success Magazine, Drug Topics, Physician’s Financial News, Managed Healthcare News, Contract Design, Interior Design Magazine and National Hotel Executive.
In 2000, Jeffrey was awarded “Member of the Year” by IABC/New Orleans for his significant contributions of time and talent on behalf of the organization and communication profession.
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Lisa Fedele
lfedele @ deveney.com
Lisa Fedele joined Deveney Communication in April 2007, bringing extensive knowledge of web design, visual communication and internet marketing to the team.
In her role at Deveney Communication, Lisa specializes in strategic planning and project management. She is also responsible for overseeing internet development projects for various clients.
Currently, Lisa concentrates her efforts on work for the LSU Healthcare Services Division, the Louisiana Office of Tourism, Arxcel, Touro Joint Replacement Center and Ruth's Chris Steak House.
Chris Costello
ccostello @ deveney.com
Chris' varied interests add a unique aspect to Deveney Communication. Heading uptechnology and new media services, Chris blends his thorough understanding ofcomputer systems and networking with his programming abilities to provide custom solutions that maximize efficiency and effectiveness for our clients.
His knowledge allows clients to tap into technology to better reach their goals and objectives, keeping them a step ahead of their competition. While he may often work behind the scenes, Chris' achievements are highly visible on the firm s Web site as well as Web-based client projects.
Most notably he developed an online RSVP system that integrates current Web technology with contact databases. This provided an easy and effective way to keep nearly 1,000 invitations for our Sexagesimus celebration, simultaneously updating our records. The invitation, with an e-based RSVP, has received international recognition.
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Anna Whitlow
awhitlow @ deveney.com
Anna Whitlow brings a diverse and international background in public relations to the Deveney team. She has created comprehensive promotional marketing plans, developed and maintained strategic alliances between corporations and non-profits and spearheaded media relations efforts.
Prior to joining Deveney, Anna worked at Cone, Inc. in Boston, Massachusetts as a member of the Cause-Branding team. She worked in the creation and implementation of cause programs for General Mills Box Tops for Education, The National Osteoporosis Foundation and L’Oreal.
Her love of music led to work both domestically, at Infectious Publicity in New Orleans, and internationally, at Warner Brothers Records in London. In her music promotion work, she has successfully placed stories in Gambit Weekly, The Times Picayune and Heat Magazine (UK).
She graduated in 2006 from Boston University’s College of Communication with a BS in Communication with a Public Relations emphasis and a liberal arts concentration in American History.
Annie Schroeder
aschroeder @ deveney.com
Annie Schroeder, with over 26 years of experience, is the newest member of the Deveney Communication team. Annie comes to Deveney after spending ten years directing the public relations and marketing efforts for the New Orleans Museum of Art.
Following Hurricanes Katrina and Rita, Annie directed and maintained communications with hundreds of national, regional and local reporters such as Associated Press, New York Times, LA Times, and Newsweek.
Some of her successes in building partnerships between the cultural and corporate community include Ford Motor Company, Phillip Morris, Sara Lee, Time-Warner, Twinning Tea, Seagram’s and Tabasco.
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Brittany Cruickshank
bcruickshank @ deveney.com
Brittany Cruickshank joined the Deveney team as a Senior Associate after completing the Summer Scholar Program in 2009. Most of her efforts have been involved with Touro Medical Center where she created messaging documents and press materials. She has also played a role in editing an online tool kit for Ruth’s Chris Steak House.
She has gained experience from working with non-profit organizations such as Hike for KaTREEna and Myra Bordelon Foundation. Brittany worked closely with the administrators of both the organizations to implement PR strategies. With the Hike for KaTREEna, she was responsible for creatively designing media materials including letterheads and rack cards.
In May 2009, she acquired her Bachelor’s degree Communication with a concentration in PR and a minor in French from Loyola University. From her undergraduate days, she has learned that effective PR involves hours of planning and background work which produces the rewarding major event.
Megan Murray
mmurray @ deveney.com
Megan Murray, a Baton Rouge native, joined Deveney Communication’s Associate Program in May of 2009. Megan is expected to graduate with a Bachelor’s degree in English with a concentration in Professional Writing and a minor in Fine Arts from the University of New Orleans in the fall of 2010. Through her education and participation with several UNO organizations and volunteer groups, she has gained experience in effective communication and organizational skills that have proven to be essential for public relations.
Deveney Communication has provided Megan the opportunity to further her PR skills and she has really enjoyed working in-depth on the Louisiana State Museum account. As an English minor, she considers her strengths in writing to be an asset to creating press materials and compiling client research, among her many other responsibilities.
Megan has recently been promoted to a Senior Associate position and this multi-talented and spunky addition to the Deveney team is excited to continue working in a field that she is passionate about. A true New Orleanian at heart, Megan lives by her father’s motto that “Life is about the choices you make!”
Lauren Overby
loverby @ deveney.com
In May 2009, Lauren Overby joined Deveney Communication’s Associate Program after obtaining her bachelor’s degree in Public Relations from the University of Alabama. Prior to joining Deveney, she completed internships with Jeff Dezen Public Relations, Blumer & Associates CPAs, and the Blackburn Institute where she developed and implemented a PR campaign that has been integrated into the organization’s marketing strategy. She has also assisted with marketing campaigns for several non-profit organizations during her undergraduate career.
From her experience, she understands that pr is vital to a company’s success in achieving its objectives and career goals. She has enjoyed working with clients from the initial phases of projects to their conclusion. Her specialties are in writing and editing press materials such as press releases, communication strategies, media pitches and blog posts.
After completing the Associate Program, Lauren has been promoted to a Senior Associate position with Deveney. Her friendly South Carolina smile is a perfect match for the company and is a reflection of the personal relationships that Deveney maintains with its clients.
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