Deveney Communication

Full-service is a fulltime commitment

 

Like our clients, we navigate environments that are fluid and dynamic.  It’s a matter of knowing where you stand, where you’re going, and how best to get from here to there.  And, of course, that knowledge begins with self-knowledge.

Communication is the link symbolized by our logo.  It is a joint process of engagement and interaction.  It is forged by commitment and founded in close understanding of our clients, their industries and their competitive sets.

We are full-service, fulltime communicators.  We know the why and the way—to convey brand identity, introduce new products, take major players online.

 

Strategic Analysis and Planning

The first steps toward communication success is strategic analysis and planning. Deveney Communication’s finely tuned COMPASS™ (Communication, Planning, Analysis + Strategy = Solutions) system maximizes the strategic analysis and planning system to provide each client with a customized foundation for success. Strategic analysis starts with research and clearly defining an organization’s challenges and opportunities. Planning directs available resources as efficiently and effectively as possible. We have used this system for plans for healthcare systems, governmental agencies and leaders with dozens of facilities spread apart geographically.

Crisis Response

Deveney Communication’s TARPD  (team identify/train, assess short/long-term ramifications, respond quickly and honestly, provide guidance to constituents, direct media requests) system is a completely customized and immersive response to a crisis situation.  The TARPD™ system has managed crises for hospitals, small-businesses, state and federal organizations. In the aftermath of Hurricane Katrina, TARPD™ supported New Orleans Metropolitan Convention and Visitors Bureau’s nationwide response. Louisiana Office of Tourism also relied on the system for its response to Hurricane Katrina, and when the oil spill coverage began to pollute perceptions of Louisiana tourism, the Louisiana Office of Tourism requested Deveney Communication lead the response to the BP Oil Spill.

Research

Primary and secondary research are the most effective ways to learn the basics. In particular, research can often confirm what you already know, but did not have the facts to support your observations, and is the cornerstone for sound marketing, advertising and public relations decision making. Research allows us to reduce risk, such as confirming that we are spending money in the right places, discover opportunities, uncovering target audiences that we never thought of, and improve business results.

Media Relations

Deveney Communication brings our clients some $450 million in targeted media coverage annually. Targeted means that the coverage communicates the right messages and positions our clients to achieve their business objectives—and that the message is in the business, trade, national and local media outlets most beneficial to them.  In addition to our proprietary media contacts database, Deveney Communication also utilizes Cisionpoint, Lexis-Nexis, PR Trak, and TV Eyes.

The Deveney team has relationships throughout the country with top tier media contacts. We have handled media relationships for a variety of industries in different markets and geographical locations. In addition, our leadership within IABC and PRSA helps to further strengthen our relationships and garner the best media coverage possible.

Community Relations

Public perception drives business success, and Deveney Communication uses community relations to achieve business goals. Community relations tactics are used to position clients as leaders within their industry and the communities they operate. This involves facilitating partnerships and alliances with businesses, government and community organizations to strengthen a client’s position. It also entails capturing broad-based public understanding and support by researching opinions and then carefully crafting strategies that reinforce or change public perceptions.

Internet Marketing

We launch and leverage Web sites and Internet strategies for private, government and nonprofit organizations, including chat tours, article syndication, e-marketing campaigns, direct e-mail and Internet media relations. Deveney Communication uses the Internet to capture narrowly defined targets through relevant messaging and integrates online tactics with offline efforts.

Strategic Events

Deveney Communication specializes in creating strategic events with strong media relations capabilities. With a focus in event marketing, corporate events, press events, theme parties and awards galas, we have coordinated production, entertainment, catering, venue and other aspects of planning for events located throughout the country. Deveney Communication has coordinated large- and small-scale events, product launches for a variety of clients and charitable events including auctions and fundraising galas. The firm also has extensive experience in developing unique and effective promotions that reach target markets and achieve client’s goals.