March of Dimes.
Before they run. Before they skip. Before they're born – they need folic acid.
The nation’s third largest nonprofit health agency and premier advocate for the health of mothers and babies, March of Dimes, mounted an aggressive campaign to get the word out to every woman in America about the importance of folic acid.
THE GAME PLAN.
DEVENEY developed, coordinated and supervised a statewide TV and radio PSA campaign in support of National Folic Acid Awareness efforts. As a result of our work in the Louisiana market — reported as the most successful in a 17-year history — March of Dimes expanded our work to include Mississippi, North Carolina and Kentucky. Campaign details were shared with chapters throughout the country as a role model of success.
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With PSA directors behind the March of Dimes’ message, statewide TV airings reached an unprecedented audience, with over 1,300 over a four-month span.
Continuous PSA tracking and Gallup survey results confirmed resounding awareness success for the campaign.
2001 PRSA, Anvil Award
2002 PRSA, Anvil Award, Award of Excellence
2003 SPRF, Lantern Award, Award of Excellence
2003 SPRF, Lantern Award