Ralph Brennan Restaurant Group

The Case

Ralph Brennan Restaurant Group (RBRG) operates three New Orleans restaurants: Ralphs on the Park, Red Fish Grill and Bacco.  Deveney assists RBRG with strategic communication and public relations campaigns.

When RBRG initially hired Deveney Communication in 2007, the celebrated New Orleans restaurant group was still recovering from Hurricane Katrina, both from physical damage and significant loss of customer base.  RBRG selected Deveney to improve the image and visibility of the three New Orleans restaurants, and in doing so increase the customer base.

The Strategy

Deveney significantly advanced RBRG’s image and organizational objectives through:

  • Strategic analysis and planning
  • Media relations
  • Message development
  • Issues management
  • Materials development

Deveney knew the importance of the campaign’s messages.  This campaign needed to not only secure coverage across targeted markets in New Orleans, but also in national publications, food magazines and travel guides on a weekly basis.

Throughout the years, Deveney has created strategic marketing campaigns tailored to each project through targeted messaging.

Through media tours, promotional activities, controlled media relations and other tactics, Deveney increased public perception of RBRG locally and nationally, improving business and furthering their goals.

Results

Deveney significantly advanced RBRG’s image by providing strategic communication support to successfully advance the organization’s goals and secure targeted media placements.

2007: 32,191,130 impressions through media coverage yielding a 89:1 return on investment

2008: 90.6 million impressions through media coverage

2009:  5,129,179 media impressions  and $672,057.63 publicity value, yielding a 16:1 return on investment.

2010:  Deveney secured increased media coverage  resulting from the oil spill totaling more than $52,400 in publicity value and nearly 150,000 impressions.

Additionally, we orchestrated and produced a satellite media tour featuring Ralph Brennan. This tour yielded over $180,000 in publicity value and 590,386 impressions.