Travelocity.

Nothing beats roaming around New Orleans with a gnome.

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THE CATALYST.

As part of a national tour, Travelocity's Roaming Gnome visited New Orleans during the height of festival season.

THE GAME PLAN.

As the Gnome hit the city during one of the busiest times of year, DEVENEY was charged with garnering media coverage in the local market.

THE WORK.

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THE RESULTS.

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Make It Happen