9/30/2008
Preventing the Time Bomb from Exploding
IABC Southern Region Conference
Denver, CO

Crisis Communication is one of the most sensitive public relations areas. Every action must be thoroughly researched and planned with impeccable accuracy. It is also where PR’s abilities and value to an organization can be most appreciated. Case studies and discussion will be used to examine ways to turn a crisis into an opportunity for your organization.

10/3/2008
Writing the strategic communication plan
IABC 2008 Business Writing Conference
Chicago, IL

The IABC Business Writing Conference offers training or retraining on the essential skills you need to write clearly and persuasively in the workplace. This conference will help you write for employees, shareholders, CEOs and the media. You'll hear from experienced professionals on writing for different media such as web and print. You will learn how to overcome information overload to reach your readers and how to improve your writing skills immediately.

10/27/2008
Connecting with Hostile Audiences What to do if they do not know, like or trust you
Public Relations Society of America's 2008 International Conference - The Point of Connection
Detroit, MI

How do you win hearts and minds—and wallets — when you don’t have public confidence? Research and award-winning case studies illustrate how to advance your organization even with a cynical audience or an angry, embittered public. Examine how effective public relations strategy can build credibility over existing prejudice, and consider what worked for top brands and world leaders as well as nonprofits. Also take home media relations, community relations and Internet marketing tips.